The end goal for many financial services firms is to attract new clients. One great way to be found is ranking high on search engines like Google or Bing. After all, 68% of all internet usage starts with a search, according to BrightEdge. However, it can be difficult to know what needs to be done to get to the top of the page. That’s where search engine optimization, or SEO, comes in.
Starting Your SEO Journey
On-page SEO is the place to start. On-page SEO includes everything that is done on your website, while off-page SEO is focused on promoting social media interaction and technical SEO involves coding best practices.
On-page SEO can be affected by:
- Site organization
- HTML coding
- Meta descriptions
- Internal linking
- And much more
While all SEO techniques are needed for success, on-page SEO is an effective place to see results quickly by optimizing your website.
Make It Easy To Read Your Website
Search engines work by using “spiders” to scan your website and recommend your page to relevant searches. The goal of SEO is to make your content easy to understand and helpful for the spiders, so it can be ranked higher on the page than other sites. More importantly, many SEO practices are better for your readers too! While there’s always room for improvement, here are some guidelines to get a good start.
Write skimmable pages with a title and headers. Organizing your website can help the spiders understand the main points of the page. Titles and headers (and the keywords used in them) carry more weight than the body text when the spider determines how relevant the page is.
Create content that provides value. If your webpage or blog articles receive a large amount of bounces, search engines will stop ranking your page. Make sure to provide helpful resources and descriptive body text.
Use meta descriptions and alternate text behind-the-scenes. Spiders cannot crawl through audio and visual images, so alternate text, or alt text, will allow them to know the content on the page. Meta descriptions also allow you to emphasize the important themes of your article. Doing the work on the back side of your website will greatly improve your chances of ranking high on the search engine.
Time To Start Ranking
This is only the tip of the SEO iceberg. With a little attention to detail, your website can end up on the first page of search engines like Bing and Google. To learn more about on-page SEO, HubSpot has a great resource for you to perfect your website’s SEO.
If you don’t have the time or resources to manage your own SEO, then let us help you! We can guide you through basic keyword research or support you with more intensive SEO techniques, such as internal linking and website speed optimization. To take a look at all of our available services, take a look at our website or send us a note to get in touch.