A professional video can make all the difference in your financial services firm’s marketing campaign. Videos are a unique tool in a marketing campaign due to their ability to explain concepts quickly to your audience without losing their attention. They are clearly very necessary to complete your marketing efforts, but can be difficult to produce in-house. Follow these tips to increase your chances of a successful outcome.
The end goal for many financial services firms is to attract new clients. One great way to be found is ranking high on search engines like Google or Bing. After all, 68% of all internet usage starts with a search, according to BrightEdge. However, it can be difficult to know what needs to be done to get to the top of the page. That’s where search engine optimization, or SEO, comes in.
For most financial services professionals, the sales cycle isn’t quick. For over three months where a prospect could be swayed by competition or forget the value your organization has to offer—and it is why staying top-of-mind is a priority.
With the whole world going digital, selling has changed dramatically. Fewer in-person meetings, conferences, and trade shows mean sales teams are pivoting to digitally driven models. What's the #1 way selling has changed?