Why Your Content Marketing Might be Failing (And What You Can Do About It)


Effective content marketing is like a well-executed recipe. When done right, it’s the perfect blend of data, well-crafted messaging, and an emotional connection to effectively reach your target audience. Why do some companies have delicious content marketing and others taste, well — burnt, bland or bitter? 

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6 Social Media Changes that Will Affect Your Business in 2020


The world of social media is an ever-changing landscape, and to stay in front of the right audience, your social strategy needs to adapt to the trends. Because of this, a good business practice is to reassess where you’re at with your social media strategy every quarter.

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How to Achieve Quality Audio for Your Marketing Videos


The modern marketer knows that using video storytelling is no longer a luxury — it’s a necessity. If you want to increase exposure and conversion, video marketing needs to be an essential part of your overall digital strategy. 

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Callan Capital’s Fresh New Look: Simple and Sophisticated


Callan Capital is an independent financial advisory firm based in La Jolla, California. It has been serving clients for more than 15 years, offering financial planning and wealth management services. Its team helps bring clarity, direction and discipline to clients’ daily financial choices. 

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Test Your Design To Make The Most Of Your New Look


There’s no right or wrong way to go through the design process. Sometimes it’s easy to identify the style or mood you’re looking for in a design and sometimes the iteration phase of the design process is the key to unlocking your vision. We listen close when we work with our clients on design projects, […]

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Outsourced Marketing: Scale Your Business with Zero Additional Overhead


Face it. There aren’t enough hours in the day to be an incredible CEO or COO and the head of marketing at your firm. The mental bandwidth it takes from jumping from dealing with operations to putting on a sales hat is daunting. Adding marketing management into that equation simply does not compute. Senior […]

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Create Dynamic Email Newsletter Templates to Increase Engagement


Our inboxes: They can be the bane of our existence. But really, inboxes are an opportunity -- an incredible one, in fact. According to research curated by HubSpot, 89% of marketers said email was their primary channel for lead generation.

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THE MARKETING STRATEGY THAT WON US AN AVA AWARD


We’re not marketers keen on spinning stories. Getting to the core of who our clients are is key to elevating their brand and building authentic relationships with their clients and customers. We developed the WorthPointe Wealth Management’s digital strategy in alignment with who they are as a company: […]

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