Big names in the insurance industry come with big budgets. In 2019, Geico and State Farm spent $1.62 billion and $1.02 billion, respectively, on advertisements alone. How can local insurance companies compete? The secret: social media campaigns.
It can be hard to decide what to wear when you’re on camera. Is it your favorite outfit? Or the one you feel most confident in? What will make you look your best on camera? And what will serve as a distraction?
Crisis communication is fluid. Even as news comes out, critical messaging changes. It’s hard to know how long to sit on your message, waiting for the latest information to be available. The longer you delay, the longer you’re sitting out, not getting your message out to your clients, your customers and your […]
The rise in mobile device use, a 24-hour news cycle and online networks that connect us instantly are transforming modern-day consumers. With new behaviors, needs and purchasing habits, the industries hoping to reach them must evolve, too. The demographics most affected by these changes are the Gen X and Gen […]
Email remains one of the strongest ways to reach prospects and clients with little to no cost, but how do you build your email list over time? A strong email list is perhaps the most valuable asset your sales and marketing team owns, and it needs some good TLC. A healthy email list requires weeding, […]
Effective content marketing is like a well-executed recipe. When done right, it’s the perfect blend of data, well-crafted messaging, and an emotional connection to effectively reach your target audience. Why do some companies have delicious content marketing and others taste, well — burnt, bland or bitter?
The world of social media is an ever-changing landscape, and to stay in front of the right audience, your social strategy needs to adapt to the trends. Because of this, a good business practice is to reassess where you’re at with your social media strategy every quarter.
The modern marketer knows that using video storytelling is no longer a luxury — it’s a necessity. If you want to increase exposure and conversion, video marketing needs to be an essential part of your overall digital strategy.
It’s the world’s biggest melting pot. And it’s still growing. Almost 3.5 billion people are on social media now, and an additional million new people create profiles each day. How do financial planners and wealth managers navigate compliance in a social media-dominated world?
As a busy marketing manager, you only have only so many hours in a day to make an impact on prospects. By creating a strong presence on social media networks, you have the opportunity to tell your story, position yourself as an expert and nurture connections that can lead to long-lasting client relationships.