How to Determine Your Target Audience in a Saturated Market to Scale Your Financial Services Company


Between 2016 and 2021, the financial services industry grew by an average of 2.2% every year. In 2021, there were 13,494 RIAs compared to 11,847 in 2016. Currently, there are 5,965 insurance companies compared to only 1,105 in 2016. This continued growth and expansion only leads to an increase in competition […]

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Three Social Media Campaigns to Help Your Local Insurance Company Stand Out


Big names in the insurance industry come with big budgets. In 2019, Geico and State Farm spent $1.62 billion and $1.02 billion, respectively, on advertisements alone. How can local insurance companies compete? The secret: social media campaigns.

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What To Wear On Screen For Video And Photo Shoots


It can be hard to decide what to wear when you’re on camera. Is it your favorite outfit? Or the one you feel most confident in? What will make you look your best on camera? And what will serve as a distraction?

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How To Get The Message Out When The Message Keeps Changing


Crisis communication is fluid. Even as news comes out, critical messaging changes. It’s hard to know how long to sit on your message, waiting for the latest information to be available. The longer you delay, the longer you’re sitting out, not getting your message out to your clients, your customers and your […]

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The Changing Face of Financial Advisors — Who Are They Now?


The rise in mobile device use, a 24-hour news cycle and online networks that connect us instantly are transforming modern-day consumers. With new behaviors, needs and purchasing habits, the industries hoping to reach them must evolve, too. The demographics most affected by these changes are the Gen X and Gen […]

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How to Build Your Email List to Increase Reach


Email remains one of the strongest ways to reach prospects and clients with little to no cost, but how do you build your email list over time? A strong email list is perhaps the most valuable asset your sales and marketing team owns, and it needs some good TLC. A healthy email list requires weeding, […]

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Why Your Content Marketing Might be Failing (And What You Can Do About It)


Effective content marketing is like a well-executed recipe. When done right, it’s the perfect blend of data, well-crafted messaging, and an emotional connection to effectively reach your target audience. Why do some companies have delicious content marketing and others taste, well — burnt, bland or bitter? 

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6 Social Media Changes that Will Affect Your Business in 2020


The world of social media is an ever-changing landscape, and to stay in front of the right audience, your social strategy needs to adapt to the trends. Because of this, a good business practice is to reassess where you’re at with your social media strategy every quarter.

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How to Achieve Quality Audio for Your Marketing Videos


The modern marketer knows that using video storytelling is no longer a luxury — it’s a necessity. If you want to increase exposure and conversion, video marketing needs to be an essential part of your overall digital strategy. 

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How to Conquer Social Media Compliance Concerns


It’s the world’s biggest melting pot. And it’s still growing. Almost 3.5 billion people are on social media now, and an additional million new people create profiles each day. How do financial planners and wealth managers navigate compliance in a social media-dominated world?

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