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Optimizing Pictures For Social Media

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Optimizing Pictures For Social Media

by Marshele Scherrer, Marketing Coordinator

A picture is worth a thousand words… or so they say. A picture could actually attract a potential client or express your brand. Photos have always been crucial for advertisers in magazines and billboards, but today, the quality pictures is important for all businesses. Social Media thrives on images and as a business owner or marketing manager, these images are essential advertisements for your brand. That is why it is imperative to maximize your advertising space and choose the correct image size for each social media platform. That way you are not stuck with a big blank space where you could have been showing off how awesome your company is!

Many of you may not be experts in Photoshop, but creating great images has never been so easy. Two good tools that many people use for quickly editing images are Pablo and Canva. Check them out and let us know how it works for you!

So what size photo maximizes your advertising space?  Here is our cheat sheet for the most common social media platforms:

Facebook: 1200px x 628px

LinkedIn: 800px x 800px

Twitter: 1024px x 512px

Pinterest: 735px x 1102px

Instagram: 1200px x 1200px

Here is my disclaimer: We live in a constantly changing world. These dimensions will probably change but as of April 2015, these are the dimensions and sizes you should keep in mind when planning your social media posts.