How do your prospective clients learn how new tax policies affect them? What about the different ways you can help them save and invest? Likely, they get this information from online content created by industry experts, which is where you come in.

As a financial services business, here are four reasons you might be interested in creating custom content for your brand:

• Custom content helps foster organic growth.
• Creating resources increases SEO and leads.
• Quality content improves brand perception.
• Content demonstrates available services to those needing guidance.

Custom content helps foster organic growth

The end goal of creating content should always reflect back on your business goals. When recruiting reliable clients, content creation will help you build trust and respect. According to Demand Metric, content marketing generates over three times as many leads as outbound marketing. While it’s always good to have a diverse amount of marketing methods, custom content creation should always be one of them. 

Creating resources increases SEO and leads

Everyone wants to be at the top of the search engine algorithms. When your company provides free, valuable resources such as a blog post on updated tax benefits, it boosts your rankings. This means potential clients looking for information can find you. After benefiting from your free help, they will be more likely to invest in your services.

Quality content improves brand perception

When online content creation serves your potential clients, they are more likely to view you as a guiding resource, not an aloof corporation. Furthermore, demonstrating your skills and ability in the financial services field is a great way to set yourself apart as an industry leader and expert in your specialization. 

Content demonstrates available services to those needing guidance

After a life-changing financial event, potential clients may be confused as to which options are available to them. By writing social media and blog posts, you demonstrate what you are capable of in an approachable manner. Custom content creation can serve as your menu of advice and reassurance. 

Excited to get started?

Here are some great resources to learn more about creating your own custom content. If you’re worried about legalities surrounding the financial services industry, this will help you stay creative while following strict compliance regulations.