An Intentional Approach to Marketing

Your team will outline the business strategy, forming the foundation and giving direction for where you want to go. If the business strategy shifts, the marketing strategy, projects, and measurables will all shift accordingly.

The marketing strategy is informed directly by the business strategy. It frames the target market, unique differentiators, and how you want to be positioned amongst your competition. All of this will then inform the specific project recommendations.

Once the marketing strategy is in place, a project plan will drive the projects and the day-to-day tactics. Putting action behind them let the marketing strategy take flight. This stage is what the public sees and these deliverables will influence how you're perceived in the market.

As the saying goes, you can't manage what you can't measure. Defining objectives and key KPIs upfront lets us track what's important. This allows us to track lessons learned and adjust the course as we proceed.