‍Company Size

> 175 employees‍

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Industry

Payroll

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Challenge

After a two-year pause in marketing efforts, Coastal Payroll had experienced significant growth, but its brand and communications strategy had not evolved alongside the growing business. Leadership identified the need for a more cohesive and competitive brand presence that better reflected the company’s positioning, culture, and long-term goals. 

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However, as the organization expanded across departments and teams, its communications became increasingly fragmented. Coastal needed foundational brand work, updated client-facing materials, and internal systems to help maintain consistency as the team continued to grow.

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Solution

Out & About Communications took an integrated marketing approach, fully embedding itself within the company to support long-term strategic growth. The engagement began with brand work, including updated brand positioning, voice and tone, visual guidelines, and a refreshed brand identity. 

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From there, the new brand was rolled out across the organization through website redesigns, marketing collateral, campaigns, webinars, video content, internal communications, and client-facing resources. In addition to external marketing efforts, systems and training tools were created to help teams understand, adopt, and maintain the brand consistently as the company continued to scale.

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Deliverables‍

• Brand Refresh & Brand Book: We developed a comprehensive brand refresh that included updated positioning, voice and tone guidelines, supporting colors and fonts, image treatments, templates, custom icons, and a full brand book to guide future marketing efforts.
• Website Redesign: We redesigned the company website on Webflow to create a cleaner, more modern experience aligned with the refreshed brand. The project included working between multiple teams to update messaging, custom illustrations, animations, and a fresh new look. 
• Collateral & Campaign Support: We partnered with multiple departments to create and update marketing collateral and campaign materials across the organization. This included sales materials, landing pages, presentation decks, onboarding assets, social media content, and client communications. 
• Webinar & Video Content: We supported webinar campaigns with marketing communications, sales emails, landing pages, social media promotion, and presentation support. We also worked with the Coastal team on entertaining video content for clients, referral partners, and the broader community. 
• Membership & Access-Only Sites: To support client engagement and training initiatives, we developed multiple access-only digital hubs, including training portals and dedicated websites for select client groups. These platforms supported onboarding, education, upsell opportunities, and ongoing client communication efforts. 
• Communications Hub & Team Education: To help maintain brand consistency as the company scaled, we created an internal communications hub that acted as a centralized source of truth for marketing assets, brand guidelines, workflows, FAQs, calendars, and department-specific resources. We also developed onboarding and training materials to help employees understand and apply the brand consistently across the organization. 
• Internal & Client Communications: We supported both internal and external communications initiatives across the organization. Internally, this included company updates, hiring communications, onboarding materials, training resources, strategy updates, and companywide communication initiatives. Externally, we developed standard and crisis communications, and supported the rollout of an NPS survey.

Results

Coastal continued to scale rapidly while maintaining a cohesive and elevated brand presence across departments, campaigns, and customer touchpoints. It grew from approximately 30 employees to more than 175 employees during our engagement while continuing to exceed its year-over-year growth goals, and is now one of the largest privately owned payroll companies in the West. 

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The refreshed brand and supporting systems created stronger alignment across departments, improved marketing consistency, and established scalable processes for onboarding, communications, campaigns, and client engagement. As the company continues to expand, the brand remains unified, polished, and strategically aligned across both internal and external initiatives.

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“Working with Out & About Communications was one of the best business decisions and most successful partnerships we have ever made.”
– Chief Executive Officer

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