Custom Website Redesign to Support Brand Growth
Company Size
1–10 employees
Industry
Wealth Management
Challenge
The Wealth Stewards had outgrown its template-based website. While the firm had a clear identity and growing library of proprietary content, its digital presence did not fully reflect its brand, voice, or differentiators. The site needed to better speak to target audiences, improve navigation, and bring greater visibility to its podcasts, blog posts, and upcoming book.
Solution
We partnered with The Wealth Stewards to build a fully customized website that reflects who they are and where they are headed. Through discovery and brand alignment, we clarified messaging, refined site structure, and elevated visual elements. The website became the first place we introduced enhanced brand visuals, creating a cohesive foundation that now extends across the firm’s broader marketing efforts.
Deliverables
- Website Redesign: We designed and developed a custom site to replace the off-the-shelf format. The new structure highlights the firm’s differentiators upfront and creates a modern, intuitive user experience.
- Brand and Voice Alignment: We refined all website copy to align with The Wealth Stewards’ established voice, ensuring consistency and clarity across pages.
- Information Architecture and Navigation: We reorganized the site to better reflect target audiences and simplify navigation, making key information easier to find.
- Proprietary Content Integration: We increased visibility of podcasts, blog posts, and the firm’s upcoming book to strengthen engagement and reinforce thought leadership.
Results
The new website provides a clear, confident digital presence that aligns with The Wealth Stewards’ brand and direction. With improved navigation, stronger messaging, and elevated visuals, the site now supports prospect conversations, highlights proprietary content, and serves as a scalable foundation for continued growth.
“A big thank you to the Out & About team for the creativity, patience, and hard work it took to get this launched.”
– Brent Mekosh CFP®, CEPA®, CIMA®, Lead Advisor and Partner




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