Website Redesign

Website Redesign Reflecting Growth and Local Presence

Company Size

~10 employees

Industry

Wealth Management

Challenge

D’Arcy Capital has been a trusted partner of Out & About Communications for nearly a decade. After years of steady growth and a shift in client focus, its website no longer reflected the strength or direction of the firm. The site felt dated, and the messaging did not speak to its updated audience of business owners and Division I athletes. The firm needed a refreshed digital presence that matched where it is now and where it is going, while still honoring its strong roots in the Del Mar community.

Solution

We partnered with the D’Arcy Capital team to create a website that brings its evolved brand to life and meets the needs of a more defined client base. Through our discovery process, we aligned on priorities, including showcasing its services more clearly, telling the firm’s story with confidence, and reinforcing its strong presence in Del Mar. The result is a modular, grid-based website that supports the firm's business goals and reflects the high-touch, boutique experience it provides.

Deliverables

  • Website Redesign: We worked with the D’Arcy Capital team to design and develop an entirely new website using a modular, grid-based layout. This updated framework reflects its growth and creates a modern user experience that can scale with the firm.
  • Brand and Audience Alignment: Through our discovery process, we helped the team refine its positioning to focus on its updated audience of business owners and Division I athletes. This informed both the content strategy and overall tone of the site.
  • Local and Target-Market Imagery: As we developed the site, we incorporated imagery that reflects life and business in the Del Mar area. This helped reinforce D’Arcy Capital’s deep connection to the community and speak directly to its ideal clients.
  • SEO-Backed Content: We collaborated to clarify service offerings, reorganize the site structure, and align content with SEO best practices, to present the firm's brand story in a more intuitive and client-focused way.


Results

The new website offers more than a refreshed design; it acts as a platform that supports D’Arcy Capital’s growth and reflects the firm's focus. With a stronger brand story, local and target market-specific imagery, and messaging tailored to its ideal clients, the site now aligns with how the firm presents itself in the market. It plays a key role in prospect conversations, highlights its community involvement in this part of San Diego, and helps deepen relationships with the audiences it serves. As a long-time partner, we continue to support D’Arcy Capital as it uses the site to drive new opportunities and reinforce its presence in the region. 

“Thank you so much! We love everything about the new website; your team did a fabulous job bringing our vision to life.”
– Sophia, Financial Analyst
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