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You’re the expert at your craft. At Out & About, we’re the expert of ours.

While you’re doing what you love, we’ll be behind-the-scenes setting the tone, developing the brand, and executing the marketing that’ll get the word about what you do out and about amongst your audience to engage with your offline and online relationships.
Here’s who’s behind the curtain:

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Lauren Hong


I’m Lauren, president of Out & About, a full-service marketing firm that I founded in 2013.

After several years of education, traveling, and international work, I landed in San Diego, where I decided to put my design and marketing skills into play by supporting a few clients. Before I knew it, I had a portfolio, a growing client base, and an insatiable desire to help businesses grow by amplifying their presence.

Today Out & About is a 15+ person team with a suite of marketing services and a talented team of specialists devoted to transforming our clients’ marketing. I have the pleasure, day-in and day-out, of leading the creative and strategic direction of O&A.

My past experience is shaped by a degree in graphic design and advertising from Drake University and a Masters in International Studies in South Korea, where I first arrived as a Fulbright grantee. During that time, I worked in international relations and marketing roles at the US Embassy in Seoul, Oxfam Hong Kong, and Humanitas Global Development in Washington, DC.

For me, one thing remained the same throughout each and every industry, mission, and campaign: a singular focus on amplifying the message and reach of our clients.

For you, that means an open mind and a vast wealth of knowledge to make your marketing work for your business.

I’m passionate about small and mid-size business growth because I’ve been there. I know how difficult it is to launch, to grow, and to develop both visual and verbal messaging that reflects your brand and connects with your target market.

I believe in the strength of integrated marketing because I’ve seen O&A’s clients go from an idea in a coffee shop to a team of 15 and a client base that tripled in just one year.

You deserve to spend time doing what you love in your business while your messaging and marketing do the work to engage with your community and grow your presence.

At Out & About, I lead the team with the skills to allow you to do just that. Questions? Don’t hesitate to connect with me on LinkedIn.

Curious about how I get out and about? In my free time, you can find me relaxing at the beach, spending time with my husband and daughters or indulging in new tastes at local farmers markets and restaurants as I get out and about in San Diego, the city that I love.

Karen Villalta

Senior Project Manager

My name is Karen, and I'm a senior project manager for Out & About. I really enjoy building relationships with our clients and understanding the unique needs of each one. It is exciting to support our cross-functional team, helping to develop tailored approaches that achieve each client's goals and deliver successful marketing initiatives. 

After studying at the University of Calgary in Alberta, Canada, I worked in a variety of industries, from web design agencies to dentistry. I always found myself in a client-facing role. I love having the opportunity to work directly with people; for me, communication is key and what makes everything run smoothly. Marketing is an extension of that whether it's a message communicated visually or with content. It's a thrilling field and I'm happy to be part of the O&A team!

In my spare time, I like to go on walks with my athletic-size Yorkie and try out new restaurants.

Johanna Badilla

Brand Coordinator

Hi, I’m Johanna Badilla, a brand coordinator for Out & About. In my role, I help organize the tasks and deadlines that bring ideas to life with real-world results for our clients. I’m passionate about being involved in projects from start to finish, building relationships with our clients, and collaborating with our creative, knowledgeable team.

While pursuing my bachelor's degree in communication from San Diego State University, my love for marketing grew as an intern helping a local cosmetic company grow its online storefront. Later, as a marketing assistant for a biotech firm, my experience expanded with additional skills such as event planning, advertising, and strategy development. Each day brings new opportunities to be creative and learn in an ever-evolving field, which is what excites me about my job.

When I’m not working, I enjoy portrait photography and outdoor activities with my husband and my son, Sasha.

Shannon Egger

Brand Coordinator

Hello! I’m Shannon, one of Out & About’s brand coordinators. I help turn ideas into high-impact deliverables by organizing deadlines and tasks with our creative and strategic team. I love bringing the client through the process and building a better understanding of their objectives and dreams. 

Before joining Out & About, I spent 10 years in the Architecture, Engineering and Construction (AEC) industry, embracing a multi-faceted role, coordinating marketing strategies and overseeing various projects for large companies. As a result, I’m able to adapt to a wide variety of needs and stay flexible for our ever-shifting market. Every day, I look forward to working with this incredibly down-to-earth yet professional team and building lasting relationships with our clients.

Away from my desk, I love to pop in my earbuds to listen to a good audio book or go on nature walks with my husband and two (soon to be three) children. Don’t hesitate to ask what book I’ve listened to last!

Tiffany Silverberg

Content Director and Manager

Hi, I'm Tiffany. As the Content Director and Manager at Out & About Communications, I love helping clients get the results they need and helping our team succeed in their expert roles. I also support with content development and copy.

After studying linguistics and doing research in language acquisition with deaf children at the University of California Berkeley, I worked as a lead reporter at a small town newspaper. I learned on the job how to connect with the community and write what residents cared to read. That experience forever shaped how I view the impact of every person and every story around us.

When I step away from the computer, I love spending time with my family and our 100+ pound Newfoundland dogs.

Minae Kim

Creative Director and Designer

My name is Minae. I’m the Creative Director and Designer. I graduated from Drake University with my Bachelors of Fine Arts, Graphic Design and received my Master of Fine Arts (MFA) from San Diego State University. I’m comfortable working in both print and digital design and I’ve explored typography, poster projects, studio, and branding/commercial work. Through hosting a full exhibition of my work and teaching undergraduate courses, I’ve learned how to produce work in all different mediums, styles and platforms. I’m thrilled to be a part of the Out & About team!

Jimmy Lim

Marketing Director

Hello! I’m Jimmy Lim, and I’m the marketing director at Out & About Communications. My passion is for creating strategies that help businesses reach their goals, whether that’s increasing brand awareness or improving internal operations and communications. 

I’m originally from Singapore, where I earned a bachelor’s degree in sociology and English before starting my career in retail marketing. It was an amazing experience, and I’m lucky to say I helped successfully launch major brands in Singapore. When I decided to move to the United States in 2018, I wanted to take my experience and apply it to working with small businesses. That’s how I found myself working as a marketing consultant before the opportunity to join Out & About presented itself. It’s been a wonderful transition to join the team!

When I’m not working with clients to create strategies, you can find me learning to play guitar or exploring all the amazing uses of iPhone photography.

Olivia Tobolewski

Marketing Implementation Specialist

Hello! I’m Olivia, and I’m excited to be a part of the Out & About team as a Marketing Implementation Specialist. In this role, I have the opportunity to work on a variety of projects to support our clients’ marketing strategies. I’m joining the team all the way from New York City! 

I graduated in 2019 from Rider University, where I majored in theatre and dance. However, the psychology behind marketing has always intrigued me, and I made it my mission to learn more about the subject. When the opportunity presented itself in 2020 to step into a role in a marketing capacity, I took it and haven’t looked back! Previously, I had to do a lot of self-training, so I’m thrilled to be part of the team at Out & About, where I’m able to constantly learn from others.

When I’m not working, you can find me outside! I love to explore the city and take any opportunity to head down to the Jersey Shore.

Lydia Wede

Digital Communications and Outreach Assistant

Hi! I’m Lydia, the Digital Communications and Outreach Assistant. In this role, you can find me supporting various team members and building relationships with external clients. While working at O&A, I’m also finishing my last semester studying PR and international studies at Iowa State University before I graduate this May. 

When I’m not working or studying, you might find me making music on one of the 19 instruments I know how to play, picking up a new hobby (like crochet!), or traveling. During the fall semester I studied abroad in Limerick, Ireland, and now I can’t stop looking at plane tickets! 

I’m excited to bounce between the different O&A teams and learn from everyone. If you have a great team, you can go into work with a smile, and I smile a lot at O&A!

Hannah Hogencamp

Marketing Account Assistant

Hello! I’m Hannah Hogencamp and I’m a Marketing Account Assistant, supporting various marketing projects by organizing directives, delegating tasks, and connecting with clients for strategy updates.

Having graduated in 2022 from Colorado State University with a double major in journalism and communications, I had an opportunity to dive into marketing by building integrative campaigns for a non-profit. I also took advantage of several internships to increase my real-world acumen.

Even though I now live in Carlsbad, California, I still get out to the mountains to snowboard as much as possible. I also love going to concerts with my friends and discovering new activities to keep me moving. 


Josefina Terrera

Senior Front-End Developer

Hello! My name is Josefina Terrera and I’m excited to be working with Out & About Communications’ talented team as a senior front-end developer. 

I’ve been working as a developer with large and small teams for the past six years and I’m looking forward to lending my expertise to create beautiful websites for Out & About clients. 

I’m originally from Argentina but moved to the States over a decade ago. I live in beautiful San Francisco and love getting out and about here. 

In my free time, I enjoy reading, hiking and cooking vegan dishes.

Sam Christopher

Video Producer

Hi, I’m Sam. I am a Pacific Northwest lover of hiking and the outdoors, now a San Diego transplant, and lover of the beaches and Mexican food. I live in North Park with my wife Alyssa, and we try to take advantage of everything this wonderful city has to offer.

I have a degree in Media Communications and almost a decade of professional video experience, and I know the in’s and out’s of this industry. I look forward to helping you on your next video project! Let’s grab some coffee and find out how we can best tell your story!

Jesse Rutherford

Strategy Consultant

Hi, I’m Jesse, the strategy consultant at Out & About. I like to think of myself as a translator of information between groups of people. And it’s my career goal to be able to articulate the knowledge I gain for others in a way they can understand. For me, that’s manifested in a number of different roles in various industries: nonprofits, engineering, medical/pharmaceutical, and marketing. 

That said, I’ll always be a creative at heart. When I’m not using that creativity to serve our clients, I’m working on my own projects. I enjoy sewing my own clothes and writing stories through my online fractured fiction project. I also enjoy bodysurfing and spending time with my family.

Adrienne Moch


Hi! I’m Adrienne Moch, a Chicago native who fled harsh winters and landed in San Diego about 25 years ago. (I still do love the Cubs — and my dog’s name is Cubbie!) I provide editing support to Out & About, ensuring all client copy is error-free and imparts the desired message.

I began my career as a journalist, moving into the corporate communications and public relations arenas before venturing out as a freelance writer/editor in 2004. I love what I do and take great pride in my well-honed skill set. While I’m industry agnostic, I do have extensive experience producing compelling copy for the financial services industry — working quickly without sacrificing quality. 

A graduate of Western Illinois University, I regularly venture back to the Midwest to see family (not in the winter!), but certainly prefer the Southern California lifestyle. Cubbie and I enjoy hanging out at local dog parks and finding new trails to explore — and I love trying new restaurants as well as reading, watching sports, and healthy cooking and baking.

Inez Kirchner


Hi, I’m Inez, a copywriter at Out & About. I love elevating brands, helping businesses connect with their ideal clients, and creating comprehensive, balanced messages—sometimes in 280 characters or less. 

I received my degree in communication from the University of Texas at San Antonio and have been a professional writer for more than 15 years. But I’ve been telling creative stories since I was a kid. It was a skill that flourished into marketing and communication roles in financial services, the quick-service restaurant industry, and international relations. My diverse background helps me write for various mediums and audiences using skills from journalism, research, and public affairs.

When I’m out and about, you can find me traveling, attempting projects from my Pinterest boards, or chasing around my two young sons.

Karen_Senior Project Manager
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It was evident everyone on the staff was listening very attentively. The focus was on what we want from this experience instead of what Out & About could provide.

Financial Planning Professional

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financial services companies on a path to scale.