Learning the ins and outs of intellectual property (such as copyright and trademark) is an empowering step in business. While it initially might seem overwhelming, this knowledge will allow you to grow and scale your business with confidence and peace of mind.
Big names in the insurance industry come with big budgets. In 2019, Geico and State Farm spent $1.62 billion and $1.02 billion, respectively, on advertisements alone. How can local insurance companies compete? The secret: social media campaigns.
When you write content, who are you writing for? Maybe you’re targeting young adults going through life changes such as marriage or buying a home, or maybe you are more interested in older executives preparing to retire who need advice on their investments. Now think about what that audience needs to hear. […]
We are looking for a digital maven to join the Out & About team as the Digital Marketing Assistant. This part-time position will include day-to-day administrative duties, PR research and outreach, scheduling content, updating design files and projects as assigned. To apply, please submit your resume, cover […]
We are looking for a Brand Coordinator to join our amazing team. This role is client facing. It requires a love for getting into the nitty gritty, talking across departments, and taking initiative. Please submit a cover letter and resume to email@example.com. Details are below!
Cameo Roberson, founder of Atlas Park Consulting, helps financial advisors and independent advisory firms build a way of doing business before “fly-by-the-seat-of-your-pants” becomes the norm! After two decades in the client service trenches of advisory firms, she launched Atlas Park in 2018. Since then, […]
Many have referred to Clubhouse—the strictly audio-based social media platform—as a “voice in the void.” Launched in April 2020 during the beginning of the pandemic, the “invite-only” app provided a sense of connection and conversation when many were isolated. In a post by co-founders Paul Davison and […]