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7 Steps You Overlooked During Your Last Website Redesign

July 17, 2024
at
11:00 am
Pacific Time
Session Time: 1 hour

Ready to build a website that truly wows? Transforming your digital presence and reaching prospects doesn't happen by chance — it takes thoughtful planning and addressing key questions. Join us as we look at the critical steps often overlooked during the website redesign process. From setting clear expectations to designing your brand’s aesthetic, we’ll guide you through essential elements so your website can stand apart and drive results without falling flat.

Discover your website's true potential — sign up now to save your seat!

Presented by the Out & About Communications team:
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Ellie Alexander
,
Design Director

Throughout her career, Ellie has helped brands of all sizes unlock their potential for growth through the power of design. Her journey spans traditional ad agencies, in-house branding for large and mid-size companies, and boutique marketing firms. Joining Out & About has provided her with new opportunities to help clients refine and elevate their brands while achieving their goals. Outside of work, Ellie enjoys tending to her vegetable garden and chickens and tackling home improvement projects with her family.

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Jimmy Lim
,
Marketing Director

Jimmy’s experience includes retail marketing, publishing, and business strategy across various countries and industries. Originally from Singapore, Jimmy relocated to the United States in 2018, where he worked as a marketing consultant, leveraging his experience and passion to help businesses reach their goals. His expertise eventually led him to join Out & About, where he collaborates closely with clients on brand strategy, from increasing brand awareness to building campaigns and workflows. When he’s not working, you can find Jimmy playing guitar and exploring photography.

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Tiffany Silverberg
,
Content Director

A self-proclaimed “word nerd,” Tiffany’s multi-faceted experiences have shaped her view of storytelling and ability to connect with readers. Her background encompasses working in the newsroom, consulting for small start-ups up to Inc. 500 brand, and navigating the evolution of digital marketing and social media into mainstream strategies. As the Content Director at Out & About Communications, she oversees the entire content ecosystem, ensuring every word aligns with each client’s voice and business goals. When she steps away from the computer, she enjoys spending time with her family, including her beloved 100+ pound Newfoundland dogs.

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Lauren Hong
,
President of Out & About Communications

Lauren’s creativity, love for marketing, and curiosity have taken her around the globe, guiding numerous teams through marketing systems and integrations that have significantly boosted sales, marketing, and revenue. Lauren leveraged her breadth of knowledge and firsthand marketing experience, founding Out & About Communications in 2013, a digital marketing firm specializing in the financial services industry. The firm has grown to over 30 professionals, serving clients in wealth management, payroll, lending, banking, outsourced financial consulting, and more nationwide. Outside of work, Lauren enjoys gardening, trying new restaurants, and exploring San Diego with her family.

Hosted by Lauren Hong:
Blue green gradient circle
Ellie Alexander
,
Design Director

Throughout her career, Ellie has helped brands of all sizes unlock their potential for growth through the power of design. Her journey spans traditional ad agencies, in-house branding for large and mid-size companies, and boutique marketing firms. Joining Out & About has provided her with new opportunities to help clients refine and elevate their brands while achieving their goals. Outside of work, Ellie enjoys tending to her vegetable garden and chickens and tackling home improvement projects with her family.

Blue green gradient circle
Jimmy Lim
,
Marketing Director

Jimmy’s experience includes retail marketing, publishing, and business strategy across various countries and industries. Originally from Singapore, Jimmy relocated to the United States in 2018, where he worked as a marketing consultant, leveraging his experience and passion to help businesses reach their goals. His expertise eventually led him to join Out & About, where he collaborates closely with clients on brand strategy, from increasing brand awareness to building campaigns and workflows. When he’s not working, you can find Jimmy playing guitar and exploring photography.

Blue green gradient circle
Tiffany Silverberg
,
Content Director

A self-proclaimed “word nerd,” Tiffany’s multi-faceted experiences have shaped her view of storytelling and ability to connect with readers. Her background encompasses working in the newsroom, consulting for small start-ups up to Inc. 500 brand, and navigating the evolution of digital marketing and social media into mainstream strategies. As the Content Director at Out & About Communications, she oversees the entire content ecosystem, ensuring every word aligns with each client’s voice and business goals. When she steps away from the computer, she enjoys spending time with her family, including her beloved 100+ pound Newfoundland dogs.

Blue green gradient circle
Lauren Hong
,
President of Out & About Communications

Lauren’s creativity, love for marketing, and curiosity have taken her around the globe, guiding numerous teams through marketing systems and integrations that have significantly boosted sales, marketing, and revenue. Lauren leveraged her breadth of knowledge and firsthand marketing experience, founding Out & About Communications in 2013, a digital marketing firm specializing in the financial services industry. The firm has grown to over 30 professionals, serving clients in wealth management, payroll, lending, banking, outsourced financial consulting, and more nationwide. Outside of work, Lauren enjoys gardening, trying new restaurants, and exploring San Diego with her family.