Episode Summary
In this episode of The Out & About Podcast, Tiffany Silverberg is joined by Jimmy Lim and Ellie Alexander for a practical conversation about creativity and modernizing your marketing without losing focus. They walk through how to assess whether the urge to refresh your brand is coming from a real business need or simply from being tired of looking at the same thing every day.
You’ll hear why being creative does not have to be dramatic, how to evaluate trends through the lens of your brand and audience, and how to pull apart ideas you love by asking, “What am I reacting to?” Tiffany, Jimmy, and Ellie also share why small, intentional shifts often go further than a full reinvention
Key Takeaways:
Creativity in marketing can feel like pressure to modernize or change direction, especially when teams want things to feel fresh. Tiffany, Jimmy, and Ellie share how to stay grounded, keep what is working, and make smart updates that still feel like your brand.
Problem statement: Marketing teams often feel pressure to modernize or refresh the brand, even when what they’re doing is still working.
- Why it matters: In financial services, consistency builds trust. When change is driven by personal boredom or trend chasing, teams risk losing focus and wasting time on unnecessary updates.
- Real‑life example: Ellie compares getting tired of your own brands to working at Target and getting sick of seeing the color red. The point is simple: being tired of looking at something does not automatically mean it needs to change.
- A few moments that made us stop and think:
- Assessing the “why” behind a creative change can prevent teams from fixing what is not broken.
- Being creative does not have to be dramatic. Small shifts can make a visible difference.
- When something catches your eye, start with “What am I reacting to?” and identify the one element that makes it work.
Don’t Miss the ONE Thing You Should Go Do First!
- Before you modernize anything, assess where the desire for change is coming from. If it’s personal boredom, look for incremental improvements instead of a full refresh.
Links & Resources
- Previous Episode [#4]: Marketing is More than Just a Pretty Face (It’s the Cake, Not the Frosting)
- Blog: When to Engage and How to Navigate Outsourced Marketing in Financial Services
- Blog: Financial Services Branding: When and How Should You Redesign Your Company Logo?
Join Us!
- Want more practical ideas? Join The Out & About newsletter for fresh insights into financial services marketing and downloadable resources.
Transcript
Jimmy (00:10):
Being creative doesn't mean it has to be dramatic.
Ellie (00:13):
Give yourself a reality check or assess where that desire is coming from.
Jimmy (00:18):
I'm going to make a lot of people uncomfortable. Use AI to be creative.
Tiffany (00:23):
It brought out new creativity because we hadn't made posts like that. All right. Hello everyone. Welcome back to The Out and About Podcast, where we break down all things marketing and financial services, what we see working and what's not working, especially as we move forward in 2026. So I'm super excited. We're into the new year by the time this is getting out but it's still pretty fresh as we're chatting. So I'm joined today by Ellie and Jimmy.
Jimmy (00:56):
Three of us. Yay.
Tiffany (00:57):
Three of us are here and I'm so excited. Yeah, I don't know. I was going to do intros but I feel like we all know each other at this point, right? But if you don't, go hop over to our website and you can read all about us. But yeah, we're excited for our topic today because we're going to talk about something that honestly some of our clients have asked us about. But before we dive in, we have to do our, what are we saying yes to? And the theme of today's podcast is creativity. So maybe we'll just leave it broad at that. What are you excited about in 2026 when it comes to creative, the creative side of marketing? Anything standing out? We did not prepare for this, folks, ahead of time. So we're all a little coming back off the holidays, dusting off the brain.
Ellie (01:53):
I was like, shoot, was I supposed to get this one ready? No, I know. I was going to say, I'll volunteer. I thought about it. I'll go next. I've got one. Yeah. You go as a tribute. I'll go back. Okay.
Jimmy (02:03):
I volunteer as a tribute.
Tiffany (02:05):
Go, Jimmy.
Jimmy (02:06):
Assuming the other two of you don't have anything.
Tiffany (02:09):
You can just take our idea if that's why he wants to go first.
Jimmy (02:11):
Oh man. Okay. So I'll go first then. I think what I'm saying yes to for 2026 is using AI to be creative. I'm going to make a lot of people uncomfortable. Ellie's like what? Not to be lazy. Use AI to be creative, not to be lazy.
Tiffany (02:35):
No AI slop, right? You want to tell us more about what you mean by that? What do you mean by being creative?
Jimmy (02:41):
So let AI be that second voice, that kind of sounding board, that second voice to give you opinions of what you have created. Instead of saying, "Hey, AI, create something for me." And then you look at it and go, "Hmm, not too bad. All right, pass the test. I'll take it."
Tiffany (02:59):
You sit in the artist seat.
Jimmy (03:00):
Do it the other way around. Yeah.
Tiffany (03:02):
You sit in the creator seat and let that be the critique instead of…
Jimmy (03:06):
Yeah, you create.
Tiffany (03:08):
Yes. Instead of like, that's the creator, that's the author, artist, whatever. And you're the critic.
Jimmy (03:16):
Yes to that. No to AI slop.
Tiffany (03:19):
Love it. I love it. That's a good one. Ellie?
Ellie (03:22):
I think I changed mine halfway through. Mine's going to be — I'm stealing it from the title of a book I have on my shelf back here. It sounds bad, so don't judge it at first blush. But stealing like an artist, it's the title of a design book. So I feel in the creative field sometimes we’re like, oh well, I got this idea because I saw something but that would be copying. I can't just take that. There's a little bit of guilt, a little bit of ego in, well, I didn't come up with it. But someone else did something cool and you can riff off of that and that's okay. We all build on each other. We all play on each other. As long as you're literally not stealing someone's file and doing the exact same thing, there is nothing off the table.
(04:01):
I think we should embrace looking at cool things other people are doing out there and saying, "Hey, would that work for me? How could we do it our own way? What learnings can I take from that? What shouldn't I take from that?" And just being okay and cool with that. And then everybody's everything gets better in that way.
Jimmy (04:16):
Oh, I totally agree. And you know, several months ago, I came across this YouTube, several YouTubes, you know how it goes, you start with one, you go down the rabbit hole and they convinced me all of these YouTube videos of experts in the music industry that almost all of the songs could fall into buckets of, I think, four chords or something like that. So if you feel guilty about it, just know that we all start with the basic building blocks.
Tiffany (04:48):
Right.
Jimmy (04:49):
Yeah.
Tiffany (04:49):
We all want to film that video and be convinced. Oh my goodness. Okay. Now you've changed mine. This is what happens. See, that's why Jimmy went first.
Jimmy (05:00):
I know. That's why I volunteered. I'm like, let me go first.
Tiffany (05:04):
I know. Yeah. Well, okay. So when it comes to creative — just in my own life, I find myself leaning a little more analog, a little more read a book instead of scrolling the internet. That's just on my personal side. And I think that it can translate. I think when it comes to creative, I love when people are — kind of what Ellie was saying, like riffing — but taking from other industries, you know what I mean? Not just repeating everything that everyone else is doing, but if you see something cool from a totally different industry, totally different artist, you know what I mean? And incorporating it into what you're doing. I feel that's where a lot of creativity is coming, because there's just so much — it's building on what you said, Jimmy. There's so much AI and the opportunity to just repeat, "Oh, that's working so we need to do it too." But I love it when people are just like, well, just looking outside, just like getting outside of the bubble we're all in to read a book, go outside, get some real actual creative juices flowing.
(06:16):
So that's what's making me excited. I wish I had examples, but when it comes to creative, I just keep thinking about retro nostalgia, that kind of stuff just makes me happy and I feel like we're seeing a lot of that these days.
(06:31):
So yeah, cool. Well, so the sort of marketing challenge we want to tackle today is around creativity. And I think we hear two main things from our clients or people sitting in the marketing seat, this is what they're hearing internally or the pressure they're feeling. So either number one, tired of looking at the brand, we did the same social media posts all last year or whatever. How can we breathe some life into it or just the creative pressure in general? I think a lot of people in the marketing seat feel like they're supposed to be the creative side of the brand, the creative side of the company. So I just want to have a conversation today about how we can inspire them. It doesn't mean you have to go be the next TikTok personality. It doesn't mean you have to reinvent the brand this year.
(07:27):
We're not throwing out the logo and all the colors, but what are some ways we can really kind of inject a little bit? And I'll say this too, I feel the word modernize or we want things to look modern is probably the knock on the door they're getting a lot of. We need to look 2026, whatever that means. And so yeah, I don't know where we want to start, but there's so many — you've seen my list — we can go deep dive into creativity and all of that but I don't know. Do you guys have any initial thoughts?
Ellie (08:02):
Yeah. I mean, I guess mine is, before we get into actual ways to be creative, I feel like I'm the Debbie Downer in the room, but I've worked in-house before, I haven't always worked at an agency that does client-facing work. I've worked in-house for many years and it's easy to get sick of your own brand. People who work at Target get really sick of red but that doesn't mean they should change it. So I think the important part is to not fact check yourself, but give yourself a reality check or assess where that desire is coming from, or is the desire coming from an actual need? Are things actually dated? Are you still posting horizontal social media posts on LinkedIn even though LinkedIn started supporting square posts four years ago?
(08:49):
Are you actually outdated or are you just bored? And if you might just be bored and it ain't broke, don't fix it. Or look for incremental improvements. Don't throw the baby out with the bath water. I'm just picking on social media here, but say you've been doing meet the team posts. That doesn't mean you have to blow that up. Maybe you start adding a different element to it or frame it up a little bit differently. If it's just coming from a desire for newness, just examine where that desire is coming from and if it's just a personal desire or it's actually a strategic business motivated desire to change.
Tiffany (09:24):
You're not being a Debbie Downer at all because I think that's sort of the foundation of this conversation is that people either feel an internal pressure or an external push to modernize.
Ellie (09:34):
Mm hmm
Tiffany (09:35):
It’s like, "Okay, well that worked. We've been doing that for a few years but now it's 2026," whatever that means. So now we have to make it fresh and new somehow, right? So I think that's actually really encouraging to people to just take a step back and ask if it needs to be updated. And maybe, I don't know, go ahead.
Ellie (10:00):
I was going to say, and if it does, if it does, ask yourself that question and if you do come to the answer that, no, there really is a need, it's a good process to help you identify the need and that'll get you closer to the best creative solution for the need. Like I said, do you need to update because you're using a digital tool in not the way it's best practice anymore or do you need to update because no, truly our brand looks like it's stuck in 1995 and it's not putting our best foot forward and it's making us look unprofessional and that's why we need to update. It's just asking yourself that question, even if you do determine that yes, there is a valid reason why we're itching to be new or be 2026 or reinvent something, at least then you've identified the core need and that would get you closer to the best solution.
Jimmy (10:44):
Yeah, I totally agree. And just to add to what you said, right? Oh, people working at Target, they'll probably be like, "We've been using the same red. Can we change to another color and things like that?" Yeah, I think we have to look at the why. Sure, sometimes we'll feel that something needs to be updated but we need to look at the why, why do we want to be updated? Is it after reviewing data? Kind of really break it down into something more tangible. Is it data? Is it the color? Is it this? Is it the orientation of the post and things like that? And again, I kind of liken it to how we would have a certain look for a couple of years and then we'll think, "I think my personal image needs to change." And then the first thing will be like, "Oh, everyone's cutting their hair.
(11:31):
I'll cut my hair too." But you know what? Maybe your hair is the thing that's working for you and you cut it and that's it, right? So fix what is not working for you, keep what's working for you, and ask people, "Is my hair boring?" If they tell you it's working, then okay, it's something else. Maybe it's your lipstick, maybe it's your clothes. So I think it's important to look in the right direction.
Tiffany (11:56):
I love that.
Ellie (11:57):
It kind of makes you think. Sorry, go ahead.
Tiffany (11:59):
No, go ahead.
Ellie (12:01):
So it kind of just makes me think of when TikTok was first out and so many brands were like, "We have to be on TikTok. We have to do TikToks." It's like, "But is that right for you? Is that really relevant?" And I do appreciate that a lot of brands — I feel more quickly than previous social media platforms because it wasn't the first rodeo anymore — more brands were like, "Yeah, no, that's not really our thing. That's not really a brand place. We're not going to go there. It's not right for us." And your haircut analogy just made me think of that. I was just with my girlfriends the other day and apparently bobs are back and my girlfriends all look so cute with their bobs and I was like, nope, I know if I get a bob it's going to look real bad.
(12:34):
So that one's not right for me.
Jimmy (12:36):
You’re going to like it for all of one second.
Ellie (12:42):
Go ahead. No, I was just saying putting it through the filter and assessing like, okay, it's always good to look at something new and say, "Is there something in it for me? Could that work? Could I make it work in a slightly different way?" But if the answer is no, that's okay.
Tiffany (12:54):
I love that. So how do you know? Okay, and I say this truly, everyone on the team knows this. I am not a designer. This is why we have amazing Ellie and others. If I touch a deck, it's probably going to need to get tweaked a little bit because I don't have the eye. So it's easy for me to look at something and go, "Oh, that needs to be more modern or it looks fine because I don't really know." Or maybe I do know in my gut but I don't know how to articulate it. So maybe you can help us unpack that a little bit, Ellie. How do you actually know if something is outdated?
Ellie (13:33):
I mean, I think there's some things that are just literally outdated in terms of time. I like to say if your logo is old enough that it could have a driver's license, it probably needs an update. Unless you're really lucky, as some logos just get designed and they honestly get lucky in that they don't go out of style. I'm just picking on logos as an example, but you can try to design a timeless logo and it might stay timeless or you might just get unlucky and that certain style might go out of style. So yeah, time wise, if your logo's old enough that it could drive a car, definitely think about it. If your logo is old enough that it could have children, yes, you probably need to. Unless you are a 150-year-old legacy brand, it probably needs an update.
(14:16):
And with websites, I'd say five years — if your website's been around for five years, chances are, especially just in terms of functionality it needs an update, and it's not that it needs to be from the ground up but make sure the features are all up to date. Make sure you go and clear out all your plugins because what if WordPress doesn't support those certain features anymore? Design is harder just in terms of your brand look and feel because I mean — I love and hate my job in that it's subjective. There's no data points I can point to. I mean, unless you're a multi-billion dollar corporation, you can get those data points from focus groups and things but if you're not lucky enough to sit in that kind of seat, you don't get that kind of data. But I would say you can just ask your most aesthetically inclined colleagues or friends or coworkers.
(15:03):
I know it's not rocket science, but if you know someone who's always dressed really sharply and they know how to decorate their house really well, at least they have an eye and just get their opinion. And don't take one person's opinion and take that as gospel but if you start hearing similar things from people and they're like, "Yeah, it's kind of giving me Y2K vibes." I guess that's a positive thing now, Y2K’s cool again. You know what I mean? If you start hearing similar things and people are kind of like, "Yeah, maybe."
Jimmy (15:32):
Or like, "I'm glad you asked." I'm glad you asked. Yeah. And also, oh, I just really want to get this in. Ask the right people, like you said, those who are trendy or stylish. Ask the right people because otherwise you're going to confuse yourself.
Ellie (15:51):
Yeah.
Jimmy (15:52):
Yeah.
Ellie (15:52):
And people who you know would be honest with you.
Jimmy (15:54):
Exactly. Yeah.
Ellie (15:55):
I think we're going to be brutally honest but at least someone honest.
Tiffany (15:59):
Love that. Okay. Oh no, go ahead.
Ellie (16:03):
I was going to turn the tables back on you guys because I feel like I have dominated the conversation with the design and branding aspect. It trickles down to me when people want to hop on like, "Oh, we should do this new type of email campaign." Or when I mentioned TikTok, brands wanting to hop on TikTok. If there's a new tactical strategy or approach people are like, "Ah, should we do that? " How would they decide?
Tiffany (16:27):
I was going to ask that of Jimmy because I loved what you said. I wanted to break that apart earlier, what you said earlier around like watching the data. Certain things are performing, certain things are not performing — and we've seen this internally, right? We've worked with clients and we do the same kind of social posts and that's great for branding, but then we're like, let's try this new — I call it trend. They're really not trends, but animated video or things like that. And then we just watch the data and if it performs, we do more. So yeah, what are your thoughts?
Jimmy (17:05):
Kind of going off of what Ellie said, right? Oh, design can be subjective and all that, unless you have big corporations, you could have research companies that do focus groups and things like that, data points, and that's what I'm trying to point to. If you have that, that's great. That's amazing. If you don't have that, definitely if you have a website, if you have a social media, you have a dashboard you can look at. You have Google Analytics, you have a dashboard, you can look at that. Just look at that and see if the data tells you anything. And just something simple. If you used to get this amount of traffic on your website and now it's lower, dive a little bit deeper — where is it dropping? Is it on your blog page? Is it on this? Sometimes it's not your whole webpage that needs a redesign or some creative new touches.
(17:58):
It could be just your homepage. It could be just your blog. People are reading differently now. Maybe you need a video element or something like that. Take a trend you feel instinctively this might work or this is trending right now. You want to give it a try, give it a try, but don't totally turn one way because then you're confusing yourself again. Oh, was it this? So keep this, try a little bit, monitor that. Does it work? Is it performing better than what you used to do? If so, take a little bit more, take a little bit more.
Tiffany (18:33):
Yeah. So one thing — sorry, my brain's going a million places — but one thing I was thinking about with that, going back to, so we've been watching our own data or with our clients and let's try this, let's try that. And it reminded me of what Ellie said earlier about asking your colleagues or whatever. I think that's a great way to get new ideas as well if there are others on the team that are like, "I had this idea." I don't want to give specifics, but one thing we did on social last month, I just looked at the data that performed really well and it was just somebody on our team had this idea and we kind of just ran with it and it was a different format of a post and it incorporated a lot of the team and we just went with it.
(19:21):
And now I'm already like, "How can we make a lot more of our posts like that? " Because it obviously does really well. So it did bring out, just in making it, it brought out new creative because we hadn't made posts like that before. So it was like, "Well, how are we going to incorporate the brand into doing it that way?" You know what I mean? It forces the creative just by doing a different tactic and just trying it.
Jimmy (19:52):
I was just going to add something that being creative doesn't mean it has to be dramatic. I'm not a visual designer or graphic designer, but I'm sure Ellie you'll attest to it that sometimes the slightest shift, you will see the difference. It's one of those something's different, you look great but I can't tell what it is.
Tiffany (20:20):
The new glasses, Jimmy, that's what it is.
(20:24):
But I was going to ask — I know that's a question we have on here and I think it's a question that does come up is how do you experiment with elements without doing the over the top thing Jimmy just said? How do you tweak things or add things? I say this on a very tactical level. Do you play around with the logo in different fonts, bigger or smaller, like we play with our ampersand, right? Is that what you do or is it around icons, color, gradients? I don't know, where do you play or where do you know it’s safe to play when you're creating say a new social media in graphics for instance?
Ellie (21:08):
I'd say personally just from a design perspective, I'm like, okay, how would I approach this? And probably what I would do is — we've been talking about when you see some shiny things, some shiny pretty thing that some other company did and you're like, "Oh, why can't we do stuff like that?" Yeah. Look at it, analyze it. I mean, that can be the hard part too if you don't have a design background and you're looking at it from a design perspective or look at it from a content perspective. What am I reacting to? What about this is drawing me in? Is it, to your point, Jimmy, sometimes one little thing can make the difference? Sometimes when we see these really cool things and we think like, "Oh my God, all of this is so amazing." But then once you start getting down to it, it's just one part that makes it great or there's one singular thing that really put it over the top.
(21:56):
So yeah, if you see something out there you're coveting and wishing your company could do more of, try to pull it apart and figure out if it, yes, like what is that one thing I'm reacting to? And then if I took that one thing and we tried doing something like that or made that change, just the way they're treating the headshots or oh my gosh, they made this headline giant and it looks really cool in my LinkedIn feed because it's in your face or something like that. Or actually someone just shared a little design Slack channel and was it YouTube that shared the one of the social media, the LinkedIn posts using the bouncing desktop icons?
Tiffany (22:32):
I can't remember who shared it, but yeah.
Ellie (22:36):
It was very reminiscent of those old school screensavers in the old TVs in the classroom where the little thing moved around. What was so interesting about that is the motion for people of a certain age who remember that. We were talking about nostalgia earlier, Tiffany, that exact bounce motion triggers extreme nostalgia. It doesn't take out everything else. It could be a black dot on a white screen doing that kind of motion, you would still get it. So what I'm trying to get at is to dissect what you responded to about it and then you can determine is it something borrowable or would that be weird if we borrowed that or riffed off of that? And if the thing that is cool about it wouldn't work for us, okay, it was fun. I looked at it, I did a little exercise and creative problem-solving and brainstorming — maybe that's just not the one for us, so moving on, keep my eyes out for something else next time.
Jimmy (23:42):
I love that. That’s so true. I just wanted to add something.
(23:48):
You said is it us, right? Try it but is it still us? I think still keeping in mind, are we still talking to the same target audience or are we totally just doing it because it's trendy because trends, I think in general, just coming from my past life and fashion/beauty, I think trends are not just generic across all of us. It would be trendy for this age group, trending with that age.
Tiffany (24:14):
Group trends.
Jimmy (24:14):
So what is the trend? Don't pick the trend you see most often, the one you're most exposed to, because that may not be the trend that resonates with your audience.
Ellie (24:24):
I love that. Or to your point, if it fits with your brand. We work with brands, even though all of our clients are in financial services and some live in the same corner, but some are in different corners, it's all financial services. The brands we work with are so different. We have some that are extremely modern, innovative, cutting edge, that's what they pride themselves on, they do. And we have some that are very traditional, formal, and that's what works for them. And that's good, that's fine. A couple years ago, the trend was bright colored gradients or maybe just last year, the year before. Gradients are always installed, whatever. But the point is, those innovative, cutting-edge modern brands that have always been like that, they can hop on that trend and find a way to make it work for them, no problem. The formal traditional ones, there ain't no way they can make that work for them.
(25:11):
It is going to feel weird no matter what they do. Just let that one pass.
Tiffany (25:15):
Wow, that's such a good point.
Ellie (25:16):
And that's okay.
Tiffany (25:17):
I love that. Okay. Well, as we start to wrap up, because the time is ticking along here, according to my stopwatch, I know we need to do one takeaway. Spoiler alert, we did not plan this ahead of time.
Ellie (25:34):
I volunteer as tribute this time. Yes. Mine is to have a defined way that anyone in your team, especially if you're a small team without a marketing team or a VP of marketing or an internal marketing agency, have a dedicated and formally established and communicated way people can submit ideas. Who do they submit it to? How do they submit it? Even if it's like, "Hey, I saw this thing on TikTok. What if we did something like that?" You know what I mean? Because even though I feel like I said at the beginning, I feel like I've been the Debbie Downer around this call being like, "Be creative but make sure it's appropriate for you." The cautionary tale, then it's appropriate if you could go for it. Where was I going with that?
(26:21):
Oh, even though that was how I led off, my biggest pet peeve in my job truly is missed opportunities and missed ideas, ideas that just die on the vine because someone didn't know how to make it a reality or didn't know who to pass it to. Sometimes the front desk person might have a really amazing idea but how does that make it up to anyone to do anything with? So yeah, even if it's simple as, do you write it down and put it in a box? Do you just send it to a certain email address? If there's a Slack channel of, "Hey, crazy ideas, no idea too crazy, just throw it out there." And then who's in charge, not only have a way to submit them, have a person who is, even if it's not a marketing person, someone who is in charge of saying, "Oh yes, let's do that one.
(27:04):
That one would work for us. Let's give it a shot."
Tiffany (27:06):
I love that. You kind of stole mine, so we'll just make that the one because I think that's it. Because yeah, it takes all the pressure off of the person marketing, right? Because otherwise you become the person who has to spend all your days on TikTok or wherever finding the newest ideas. But if you can just take the pressure off and just say, "Hey, send them in, you see something, we'll look to create." So much better.
Jimmy (27:32):
We kind of joked about it before. Remember, Tiffany, if you see something, say something, but if you see something creative, if you see something interesting, say something. I want to add to that to say I totally love that idea and I also would recommend if you have that and it's not like a one person makes that final decision kind of thing, you have a panel of people — you need to get leadership on board or something like this. Also make sure you have a way of scoring ideas systematically so you're not going by feelings because otherwise you're going to be like, "Oh, I feel this will work. Oh, I really like that."
Tiffany (28:11):
Yeah. Kind of how it ties into your bigger picture.
Jimmy (28:15):
Yeah. Then you can say, "Well, we've all scored this, these five ideas. This is the one that scored the highest; we're going to try this." It makes it more systematic.
Tiffany (28:23):
Well, that scoring can probably be based on like, well, we're already in social media. We're already doing LinkedIn. It's just a LinkedIn idea versus joining TikTok.
Jimmy (28:32):
Do we need to invest money?
Tiffany (28:34):
Yeah, how much money. Yeah.
Jimmy (28:35):
How much time do we need?
Tiffany (28:37):
Yeah. I love that. Awesome. Anything else we forgot to talk about?
Jimmy (28:44):
We could go on and on.
Tiffany (28:46):
I know.
Jimmy (28:46):
Don't top us.
Tiffany (28:48):
I feel like we talk about it a lot offline, so I'm glad we could.
Jimmy (28:52):
More to come.
Tiffany (28:52):
Awesome. All right. Well, if you loved this conversation, which I know you must have, head on over to outaboutcommunications.com/community to get on the newsletter list and make sure you don't miss any of these conversations. We're going to keep talking about some 2026 trendy types of stuff, and then we have some really great topics moving into the rest of the year, so that's about it. So until next time, I can't remember exactly which one we're talking about because we're recording a bunch coming up here, but it's going to be a good topic, whichever one it is. So make sure you subscribe and do all the things and we will see everyone next time. Thanks so much.
