How Financial Services Companies Can Leverage Email Marketing to Connect With Ideal Clients
Finding clients becomes a lot easier when you know exactly who you’re looking for. Identifying your ideal client, or your target market, and then delving into who they are—their values, likes, dislikes, etc.—is just the first step. Then, it’s time to provide them valuable insight and content to keep you on […]
4 Marketing Strategies to Scale Your SaaS Business for Financial Services
In financial services, the SaaS (Software as a Service) market continues to boom. According to Crunchbase, as of June 2020, there were over 15,000 SaaS companies in the US. With this growing competition, trying to appeal to the masses often means your platform gets lost in the clutter. This is why knowing […]
Recruit and Retain New Clients with Innovative Email Marketing Techniques
What kind of methods do you use in your marketing efforts? SEO? Social media? Blogging? There are many different tactics you can use to spread your campaign, but one tool with a clear benefit is email. According to the Harvard Business Review, the average person checks their email 15 times a day! Keep […]
Why You Need to Care About Creating Content for Your Financial Services Business
How do your prospective clients learn how new tax policies affect them? What about the different ways you can help them save and invest? Likely, they get this information from online content created by industry experts, which is where you come in. As a financial services business, here are four reasons you […]
Rebranding: A New Name And More
Every so often, a company comes to us to explore a rebrand, which typically involves questioning its name, logo or identity, and any other assets associated with it. We often see businesses wanting to do rebrands when a merger or acquisition closes, or when their brand feels dated and needs an upgrade. A […]
Why Your Target Market is the Key to Growth
Knowing your target market is essential to growing your business. Many companies are afraid to pick a target market because they think that will push out prospects that don't fit within that target market and then they will lose a sale. But the whole point of choosing a target market is to help people to […]
How to Build Your Email List to Increase Reach
Email remains one of the strongest ways to reach prospects and clients with little to no cost, but how do you build your email list over time? A strong email list is perhaps the most valuable asset your sales and marketing team owns, and it needs some good TLC. A healthy email list requires weeding, […]