It can be hard to decide what to wear when you’re on camera. Is it your favorite outfit? Or the one you feel most confident in? What will make you look your best on camera? And what will serve as a distraction?
Every so often, a company comes to us to explore a rebrand, which typically involves questioning its name, logo or identity, and any other assets associated with it. We often see businesses wanting to do rebrands when a merger or acquisition closes, or when their brand feels dated and needs an upgrade. A […]
Knowing your target market is essential to growing your business. Many companies are afraid to pick a target market because they think that will push out prospects that don't fit within that target market and then they will lose a sale. But the whole point of choosing a target market is to help people to […]
The modern marketer knows that using video storytelling is no longer a luxury — it’s a necessity. If you want to increase exposure and conversion, video marketing needs to be an essential part of your overall digital strategy.
Callan Capital is an independent financial advisory firm based in La Jolla, California. It has been serving clients for more than 15 years, offering financial planning and wealth management services. Its team helps bring clarity, direction and discipline to clients’ daily financial choices.
Storytelling has very much become a buzzword in the digital marketing world these days. But instead of shunning it for that reason, we pay attention to it for that reason -- after all, the market is driven on trends. Though, to be honest? This storytelling thing isn’t going anywhere. It’s been around since […]