Why Your Financial Services Firm Needs to Partner with a Marketing Agency
When your financial services firm is trying to scale, there’s a lot on your plate, including retaining clients, hiring staff, and restructuring workflows. Marketing is likely not at the top of your list, or in your skill set, although it is an essential part of attracting new leads. This drives firms to […]
How to Keep Your Financial Services Company Top-of-Mind with Potential Clients
For most financial services professionals, the sales cycle isn’t quick. It can take months or even years from the initial point of contact with a prospect to sign them on as a client. For B2B companies, a sales benchmark report found the average sales cycle to be 104 days. That is over three months where a […]
How Financial Services Companies Can Leverage Email Marketing to Connect With Ideal Clients
Finding clients becomes a lot easier when you know exactly who you’re looking for. Identifying your ideal client, or your target market, and then delving into who they are—their values, likes, dislikes, etc.—is just the first step. Then, it’s time to provide them valuable insight and content to keep you on […]
4 Marketing Strategies to Scale Your SaaS Business for Financial Services
In financial services, the SaaS (Software as a Service) market continues to boom. According to Crunchbase, as of June 2020, there were over 15,000 SaaS companies in the US. With this growing competition, trying to appeal to the masses often means your platform gets lost in the clutter. This is why knowing […]
Why NPS Matters in the Financial Services Industry
What is NPS? NPS stands for Net Promoter Score. Simply put, it is a measurement of your company’s customer service and your clients’ loyalty. Your score is an index ranging from -100 to 100 based on survey responses. Why does NPS matter? For local financial services companies, your unique differentiator […]
Is Your Financial Services Blog Effective?
When you write content, who are you writing for? Maybe you’re targeting young adults going through life changes such as marriage or buying a home, or maybe you are more interested in older executives preparing to retire who need advice on their investments. Now think about what that audience needs to hear. […]
Outsourced Marketing: Scale Your Business with Zero Additional Overhead
Face it. There aren’t enough hours in the day to be an incredible CEO or COO and the head of marketing at your firm. The mental bandwidth it takes from jumping from dealing with operations to putting on a sales hat is daunting. Adding marketing management into that equation simply does not compute. Senior […]
Outbound vs. Inbound Marketing: Which Is Right For Your Small Business?
If the phone rings during dinner time, there’s no doubt you’re still thinking the same thing you were 10-15 years ago: telemarketer.
