How To Get The Message Out When The Message Keeps Changing


Crisis communication is fluid. Even as news comes out, critical messaging changes. It’s hard to know how long to sit on your message, waiting for the latest information to be available. The longer you delay, the longer you’re sitting out, not getting your message out to your clients, your customers and your […]

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How to Build Your Email List to Increase Reach


Email remains one of the strongest ways to reach prospects and clients with little to no cost, but how do you build your email list over time? A strong email list is perhaps the most valuable asset your sales and marketing team owns, and it needs some good TLC. A healthy email list requires weeding, […]

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Why Your Content Marketing Might be Failing (And What You Can Do About It)


Effective content marketing is like a well-executed recipe. When done right, it’s the perfect blend of data, well-crafted messaging, and an emotional connection to effectively reach your target audience. Why do some companies have delicious content marketing and others taste, well — burnt, bland or bitter? 

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6 Social Media Changes that Will Affect Your Business in 2020


The world of social media is an ever-changing landscape, and to stay in front of the right audience, your social strategy needs to adapt to the trends. Because of this, a good business practice is to reassess where you’re at with your social media strategy every quarter.

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How to Achieve Quality Audio for Your Marketing Videos


The modern marketer knows that using video storytelling is no longer a luxury — it’s a necessity. If you want to increase exposure and conversion, video marketing needs to be an essential part of your overall digital strategy. 

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8 Steps To Optimize Your LinkedIn Profile


As a business leader, you pour your blood, sweat and tears into making your company successful. You’re always on and strategizing how to position your brand and generate meaningful results.

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Callan Capital’s Fresh New Look: Simple and Sophisticated


Callan Capital is an independent financial advisory firm based in La Jolla, California. It has been serving clients for more than 15 years, offering financial planning and wealth management services. Its team helps bring clarity, direction and discipline to clients’ daily financial choices. 

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